Johannes Holt-Iversen

Commodified Modification
23.02.19 - 14.03.19

Based on his “25042017SH” series from 2017, Johannes Holt-Iversen has created one gestural work in The Balcony vitrine in Den Haag.
The intention with the 2017 series was to investigate the commodified object, from what it originates and how modifications to these objects would either lift it up or ridicule its seemingly pure functional design and purpose.
With a starting point in the IKEA brand, the question that came into being was if these commodified objects can be viewed as art. This spawned the investigative works that ultimately lead to this gestural commentary upon the nordic heritage, the Scandinavian design traditions and today's consume of it.
“Commodified Modifications” or "Commodifications" is what Johannes Holt-Iversen calls these installations.

Johannes Holt-Iversen (b. 1989) is a Danish visual artist currently enrolled in the fine arts academy 'Gerrit Rietveld Academie', Amsterdam. During 2019 his recent works and series will be shown in small exhibitions in Paris (FR), Aarhus (DK), Copenhagen (DK) and Den Haag (NL). In 2018 Johannes Holt Iversen was invited to do a group exhibition at the Glassbox Gallery in Paris, France. Lately, Johannes Holt Iversen also participated in the OCTEH International Biennial of Drawing in Macedonia as well as in the danish TV-program series "The Great Masterpiece Challenge" in collaboration with CHPEA Museum Herning, the Danish Broadcasting Corporation (DR) and Nordisk FilmTV.